Better Collective

Better Collective’s vision is to empower iGamers through transparency and technology—this is what has made us the world’s leading developer of digital platforms for betting tips, bookmaker information, and iGaming communities. Better Collective’s business model is built on the affiliate marketing model.

Founded in 2004, Better Collective powers a range of iGaming sites and products, including the world’s biggest social network for sports betting, bettingexpert.com, which generates more than 125,000 new betting tips per month.

The social tipping product brings together and analyses the opinions of over 450,000 users worldwide across 40 different sports. In 2015, bettingexpert.com was named Best Affiliate at the prestigious EGR Operator Awards.

In 2016, Better Collective launched SmartBets, the world’s first customisable odds comparison site, offering in-depth team and match pages for complete overview, in-play odds and full transparency on bookmaker payouts.

Better Collective is an internationally minded company, with 12 offices around the world and a portfolio that includes more than 2,000+ websites and products across 30+ languages. This includes DiscoverSlots, the platform that helps users find slots tailored to them, CasinoVerdiener, the go-to place for German speaking casino players, and bettingexpert LIVE, the world’s first in-play tipping app.