Digital Marketing Strategy Manager

Today, beyond in-store, most interactions consumers have with food categories and brands, happen digitally. So maximizing those interactions will drive business impact and brand growth. At Nestle USA, we are looking for strategic-thinking, results-oriented, digital-first people to help us do this, and Win With Consumers. 

Position Summary:
We are looking for a Web Experience Manager, which sits within the Center of Marketing Excellence at Nestle USA (NUSA). This individual plays a highly visible and strategic role, driving business impact by improving the consumer experience and performance of our brands’ websites. The Web Experience Manager guides the optimization roadmap for websites, including new features, functionality, martech integrations, and SEO enhancements determining/deploying best practices as the digital landscape evolves. This role also works closely with digital analytics, with a continuous test, learn, and improve mindset, using data-driven insights to guide an agile sprint plan. 

The Digital Marketing Strategy Manager is part of the Owned Properties Performance Team the NUSA Digital center of Excellence. 

Responsibilities:

• Manage Web Delivery team comprised of Project Managers, agency partners, and internal cross-functional partners. 
• Deploy web experience enhancements that align with enterprise wide goals and brand digital priorities.
• Work with web product third parties to enable CX enhancements.
• Be a web experience expert with respect to the CPG competitors and mentors.
• Co-Pilot Agile Sprint Planning Schedule with technical web development agency. 
• Ensure sufficient lead time is given to accomplish tasks and efficient sequence of activities
• Oversee UX/UI, Dev, Design Business Requirements gathering.
• Maintain & update Ways of Working Playbooks.
• Perform all other duties as assigned.

Qualifications:

• Web experience or web delivery experience 
• Well versed in UX, agile web development and web design
• SEO strategy experience 
• Web QA and audit experience 
• ADA Compliance knowledge
• Analytics experience with AB and multivariate testing

Supervision Received: Works independently with general supervision.

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.