In this role, you will be responsible for the following pillars:
Strategic planning: You will set the strategic marketing vision for Flow from the lens of a blockchain and do so in a way that resonates in the industry as innovative, daring, and at times, radical. You will need to create new programs that positions Flow as well as the web3 broader ecosystem around thought leadership, content and evangelism.
Flow state of the network: You’ll be responsible for working with R&D teams to solidify community understanding and perception of the Flow network across different dimensions - developer adoption, network growth, decentralization, token economics, product launches, use cases and such. Your ultimate stakeholder is the success of the network and its community.
Ecosystem projects: You’ll spend a considerable amount of time supporting the launches, announcements, and key developments of teams building on Flow. The success of Flow is tied to successful partners building dapps or ecosystem tooling which need compelling industry-moving stories. You’ll need to lead diverse teams internally and externally to create content that can appeal to different audiences - developers, thought leaders & investors.
Community-led marketing: You recognize that marketing bread and butter for Web3 is being community-led. You will need to create marketing campaigns that will foster Web3 community building via Twitter, Discord, & Telegram.
More about Dapper Labs:
Since it was founded in 2018, Dapper Labs has given enthusiasts a real stake in the game by bringing them closer to the brands they love, building engaged and exciting communities for them to contribute to, and producing new pathways for them to become creators themselves.
Dapper Labs is the makers of the Dapper Platform - the trusted gateway to digital worlds - and the officially-licensed digital video collectibles including NBA Top Shot, NFL All Day, UFC Strike and LaLiga Golazos.
Notable investors in Dapper Labs include Andreessen Horowitz, Coatue, Union Square Ventures, Venrock, Google Ventures (GV), Samsung, and the founders of Dreamworks, Reddit, Coinbase, Zynga, and AngelList, among others. Dapper Labs’ studio partners include the NBA and NBPA, the NFL and NFLPA, Ubisoft, Warner Music, Turner, Dr. Seuss, Genies, as well as 100+ others.
Visit our website to learn even more about Dapper Labs, including information about benefits and perks.
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